Wednesday, April 28, 2010

Post 4: Phelps' Endorsments



Michael Phelps is known as one of the best Olympic swimmers in history. Phelps endorsed huge products and companies such as Subway, Visa, Speedo, and even Kellogg’s cereals. Many people looked up to Phelps for many different reasons, which helped his endorsements, but after a leaked photo of him smoking marijuana, this may have changed. After this photo of Phelps smoking the illegal marijuana out of a bong at a college party, many of Phelps’ endorsements disappeared and the companies did not want any part of him. Kellogg’s canceled their contract with Michael Phelps, but it seems the others stayed with him. It was a smart choice for Kellogg’s to get as far away from Phelps’ as possible because Kellogg’s targets children to eat their cereals, and mothers will not want their children seeing this photo of Phelps doing illegal drugs, then telling their children to eat this cereal. If the kids listen to Phelps and eat the cereal he says to eat, they may even start doing illegal drugs as well.

Now the Olympic committee is considering banning Phelps for four years. As NOTW.com said, “he made his choice, and with this choice comes the consequences.” Even when Michael’s career may be over, his three other main endorsement contracts still remain strong, Subway, Visa, and Speedo.

These three huge companies must trust Phelps enough or he is making them enough money that this mishap does not bother them at all. If I owned such a huge company as Subway, where advertising makes you money, I would not be putting Michael Phelps in magazines eating a five dollar footlong meatball sub. I am not sure what these companies are thinking, but it is not up to me to decide who they pay millions of dollars to endorse their products.

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